Insights from XDS

Where strategy meets innovation

How HCPs Use AI Search: 7 Behavioral Shifts Pharma Marketers Need to Plan For in 2026

Aug 19, 2026, 10:00:00 AM

Last Updated: July 30, 2026

Aug 18, 2026, 10:00:00 AM

Last Updated: July 30, 2026

Aug 17, 2026, 10:00:00 AM

Last Updated: July 30, 2026

Jul 20, 2026, 1:51:14 PM

Last Updated: 7/20/2026 TL;DR Specialist physicians ignore product-centric messaging and favor peer-...

Jul 20, 2026, 1:51:14 PM

Last Updated: July 20, 2026 TL;DR Tactical fixes stop working when the underlying strategy has aged ...

Jul 20, 2026, 1:50:23 PM

Last Updated: July 20, 2026 TL;DR Hospital purchasing runs through a committee, not a single clinica...

Jul 20, 2026, 1:50:23 PM

Last Updated: July 20, 2026 TL;DR A healthcare marketing needs assessment is a diagnostic process th...

Jul 20, 2026, 1:50:23 PM

Last Updated: July 20, 2026 TL;DR Healthcare CRM performance improves when digital strategy consulti...

Jul 20, 2026, 1:50:23 PM

Last Updated: July 20, 2026 TL;DR Biotech marketing ROI depends on tracking metrics across the full ...