Pharma Brand Naming: From Trademark to FDA Approval (A 2026 Guide)Doug RockhillLife Science Marketing BlogsXDS HealthCompliancePharma MarketingHealthcare BrandingMay 27, 2026, 11:24:53 AMPharma Brand Naming: From Trademark to FDA Approval (A 2026 Guide)Read more
Orphan Drug Launch: A 36-Month Strategy for Rare Disease BrandsDoug RockhillMarketingLife Science Marketing BlogsXDS HealthPharma MarketingHealthcare BrandingMay 27, 2026, 10:57:27 AMThe Orphan Drug Launch Marketing Timeline: A 36-Month Playbook for Rare Disease BrandsRead more
Maximizing ROI in Healthcare Conference Marketing StrategiesDoug RockhillMarketingLife Science Marketing BlogsXDS HealthPharma MarketingHealthcare BrandingMay 27, 2026, 9:37:15 AMThe Pharma Conference Marketing Playbook: HIMSS, JPM Healthcare, BIO, ASCO, and the Conferences That...Read more
Building a Biotech Brand: A Comprehensive Guide from Series A to IPODoug RockhillDesignLife Science Marketing BlogsXDS HealthHealthcare BrandingMedTechApr 9, 2026, 12:20:12 PMLast Updated: July 17, 2026 TL;DR Brand strategy in life sciences follows four stages that map to co...Read more
