At The Experience Design Studio, we specialize in data-driven paid media campaigns that drive real business outcomes, not just clicks. But healthcare marketing presents unique challenges, especially when patients don’t even know a solution exists.
Reaching patients who don’t know a solution exists is tough. But with smart paid media, it’s possible, and Aerin Medical is proof.
That’s exactly what we tackled with Aerin Medical, a company offering non-invasive treatments for nasal airway obstruction and chronic rhinitis, conditions that impact millions but often go untreated.
Aerin Medical needed to:
✔ Increase awareness of their treatments
✔ Drive qualified patient leads to local providers
✔ Optimize ad spend for better ROI
Here’s how we optimized their regional paid media campaigns to turn ad dollars into real patient consultations.
🎯 Challenge:
Our early targeting focused on broad demographics, leading to high click-through rates (CTR) but low conversion rates—meaning many users weren’t truly interested in treatment.
✅ Our Approach:
📊 Results:
✔ CTR improved by 18%
✔ Lead quality improved by 30%
✔ Lowered cost-per-consultation (CPC) by 22%
💡 Takeaway: Intent-based targeting outperforms broad demographics.
📝 Challenge:
Aerin Medical’s original ads focused on features like "minimally invasive treatments." However, patients search for symptom relief—not procedures.
✅ Our Approach:
📊 Results:
✔ Ad engagement (clicks & video views) increased by 25%
✔ Conversion rate improved by 32%
💡 Takeaway: Patients don’t search for procedures—they search for relief. Ads should meet them where they are.
📉 Challenge:
Early campaigns generated too many unqualified leads—people outside Aerin’s service areas or not serious about treatment.
✅ Our Approach:
📊 Results:
✔ 40% increase in lead-to-consultation conversion rate
✔ Reduced wasted ad spend by 28%
💡 Takeaway: More leads ≠ better results. Focus on quality over quantity.
💰 Challenge:
Aerin’s original budget was evenly split across platforms, but Google drove higher-intent leads, while Meta was better for awareness.
✅ Our Approach:
📊 Results:
✔ 35% improvement in ROI
✔ Lowered cost per consultation by 27%
💡 Takeaway: Not all platforms serve the same role. Allocate budget based on intent.
🚀 Campaign Impact:
✅ 18% increase in CTR
✅ 40% improvement in lead-to-consultation conversion
✅ 35% better ROI
If you’re in medical device marketing, healthcare SaaS, or patient lead generation, your paid media needs to be data-driven—not just “set and forget.”
🔹 Refine targeting—Focus on intent-based audiences.
🔹 Test messaging—Speak to patient frustrations, not just features.
🔹 Prioritize lead quality—Optimize for booked consultations.
🔹 Budget smartly—Allocate funds to high-intent channels.
We’ve helped healthcare brands like Aerin Medical turn ad spend into real patient consultations.
➡️ Learn more about our paid media services ➡️ See how we drive results for healthcare brands ➡️ Let’s talk about your growth strategy—get in touch.
The Experience Design Studio is an award-winning digitally native customer experience agency founded in 2017 by two agency veterans, bringing their collective creative, user experience, marketing, technology, and healthcare expertise together.
XDS is a full-service digital agency providing strategy to creation, consulting, design, engineering, marketing, and analytics, with the aim of providing seamless customer, patient, and HCP experiences across all digital touch points, with common sense sprinkled in.