March 18, 2025 – The Experience Design Studio (XDS), a leading digital experience innovation firm, is thrilled to announce that Jonathan Wilson has joined as Head of Growth. Wilson, a seasoned strategist with a track record of driving business expansion for top agencies and brands, will spearhead XDS’s next phase of growth and client engagement.
Bringing over a decade of experience in business development, Wilson has worked with major global organizations to scale revenue and elevate brand impact through creative marketing. His expertise in fostering client relationships, identifying strategic opportunities, and optimizing go-to-market approaches will be instrumental in XDS’s continued success.
"Jonathan’s ability to blend strategic vision with execution is exactly what we need as we expand our capabilities and partnerships," said Douglas Rockhill, Co-Founder at XDS. "His deep industry knowledge and entrepreneurial mindset make him an invaluable addition to our leadership team."
Before joining XDS, Wilson aided in agency acquisitions through strategic partnerships. Wilson held key leadership roles at Big Pixel, acquired by BlackRock Investments, and Malka Media, now owned by MoneyLion. His experience spans multiple industries, from technology and healthcare to consumer brands and fintech, making him uniquely positioned to drive XDS forward.
"XDS is transforming how people connect with life science brands. With a team that can punch above our weight class, we are well-positioned to expand into both intersecting and new industries,” Jonathan said. “Joining a team so deeply committed to innovation and meaningful growth only makes my job easier. I look forward to maximizing our internal strengths and driving scalable success for our clients.”
As XDS continues to push boundaries in digital experiences, Wilson’s leadership will accelerate the company’s momentum in delivering world-class solutions to forward-thinking brands.
About XDS
The Experience Design Studio (XDS) is an independent creative & technology agency that blends expert insights with innovative technology to design experiences that redefine how people interact with brands across every touchpoint. We collaborate with clients across Brand & Creative Design, Product & Experience Design, CRM & Relationship Design, and Customer Activation & Analytics. By working across disciplines, we uncover fresh ideas at the intersections, creating cohesive digital ecosystems that drive meaningful results.
Within XDS we have a niche group, XDS Health, that is focused on Life-science, Health, and Wellness marketing.
XDS Health is a full-stack marketing agency that focuses on changing behaviors, driving conversations, and growing brands within the Life Science, Health, and Wellness industries. We offer go-to-market plans, branding, digital marketing, paid media, social media, clinical trial recruitment, and public relations. Our expert team mixes the art of strategic storytelling with digital technology to craft effective solutions for the most challenging marketing issues.